Kairi Dojang’s first logo- a hummingbird to represent the national bird of my parents’ birth country Trinidad. “Kairi” means ocean in Japanese, which seemed fitting as the first martial art styles I practiced were Okinawan and Shotokan Karate.
Hannya mask designs
Kairi Studio rebrand
Up to the point of rebranding Kairi, services were provided on a 1-on-1 and virtual basis. With the reality of a physical location coming to fruition, and offering Pilates as a main service in addition to Martial Arts, It became clear that brand image change was needed. Kairi Dojang’s imagery exuded strength, aggression, and a fight club theme. My goal with Kairi was to represent unity, harmony, and elegance. I drew inspiration from Buddhism and what I imagined “flow” to be in a logo.
Final logo design
The final Kairi Studio design was influenced by the traditional yin yang and seigaiha print, a popular Japanese wave pattern print. Paying homage to the cultures of me and my wife, Kairi has a striking blue logo representing both services and the atmosphere we want to create for our students.